Growth
Posted By Jake

A guide to hobby & social media – Reddit (Part 5)


Approximate Reading Time: 10 minutes
Reddit Alien

Reddit Alien

And so on to Reddit, a completely different beast from the rest of this social media guide. I’ve the least experience of Reddit out of Facebook, Twitter, YouTube and general blogging. So if I’m wrong or you have more experience or you’ve had a completely different experience then please do comment and let me know. I’m always looking to learn.

What is Reddit

Reddit is a platform for sharing, anything; text, links, polls, questions, videos, images, etc. Although there are only two types of post; text or link. The text post type is generally used for questions (although the text can contain links) while the link type is used for everything else. Posts are voted up and down by Reddit’s users, this effects their position within Reddit and therefore the amount of traffic, attention and comments they get.

My Experience

This part of the article I initially placed at the end, but I thought it worthy of being moved up the article as there is a lot to learn here, especially if you have never used Reddit and you’re considering it as a platform for sharing content and joining a wider discussion. I jumped in two feet first and learnt, hopefully this will save someone from doing that.

Comments, feedback & critique

As another user of Reddit put it to me;

There be monsters here.

If you place something on the internet then you need thick skin, you’re opening yourself up to anyone and everyone. This isn’t your local hobby story where someone will smile and say “Yeah, thats a nice model mate, good on you” when in fact they are thinking the exact opposite. This is Reddit an open forum, people will tell you what they think and won’t pull any punches. They can possibly be rude and/or insulting just for the sake of it.

If you take things to heart do not use Reddit. If you want genuine, honest feedback from people who really know what they are doing then use Reddit. That isn’t me bashing Reddit, its just how it is.

Traffic

The amount of traffic that Reddit can send your way borders on the insane. On occasions in the past when I have posted an article from my blog on Reddit, if it gets up voted I can get 2 months worth of normal traffic in 12 hours. As you get more votes you get more traffic, more comments and generally more exposure on Reddit. You can literally see the traffic spike, from a few concurrent visitors to 30 or 40 in a matter of minutes.

This is an amazing feeling; that people are looking at your content and reading it! Its why we blog, to entertain, inspire, learn and engage with others. But I had a moment of clarity one day while walking the dogs. And this was;

They are not fans.

The visits from Reddit tail off very quickly, you get a spike for perhaps 24 hours and then it tails back to your usual traffic levels. People who come from Reddit are not your fans, they are interested in the post you placed on Reddit and perhaps not in your wider offering as a blogger. The statistics backed this thinking up too. This graph says it better than I ever could.

Spikes & Session Duration

Spikes & Session Duration

Purpose

With the traffic point being so obvious and users not sticking around you have to ask yourself; why use Reddit, whats the purpose? If people are not engaging past the first page and they are coming just for a quick fix from a single article – what is the point if a blogger’s aim is to engage. The answer for me is because its still traffic and some people do comment, engage and stick around.

You shouldn’t pander to what you think will do well on Reddit, stick to what you want to do and enjoy it. If it flops on Reddit it doesn’t matter, if it does well and sends you traffic that is great. But it shouldn’t be an end point, to do well on Reddit. It should form part of a wider strategy to increase your readership among the types of hobbyists you wish to engage with. If you solely rely on Reddit you will have days with 1,000s of hits and days with zero.

For me, Reddit is useful for;

  • Getting great advice on hobby related issues – painting, terrain, basing, materials, glues, etc.
  • Starting or continuing a discussion on something controversial.
  • Getting honest feedback on anything hobby related. This is often on-going as people very often reply and keep a conversation going.
  • Finding great models and paint work to get inspired.
  • Reading other people’s threads to learn more about a subject I know nothing about.

Subreddits

Reddit is split in subreddits, a sub is basically a category, a mechanism to split posts into manageable areas. These subs vary greatly in terms of subject matter and in terms of their user base. Two different subreddits could cover the same subject but the user base of each could be completely different, the rules for each could be different too therefore the feedback and reactions you get can vary greatly.

Hobby Subreddits

The variation between subreddits is true for hobby subs too. The four subs I’ve used the most are named Warhammer, Warhammer40K, Terrain Building and Mini Painting. Subs are generally referred to in this format /r/Warhammer40K because this format is auto linked to in comments on Reddit. My experience of each of these subs has varied greatly and I know it has for others too. It’s worth covering each of them briefly so you know what to expect, what to and what not to do.

Warhammer40K

A 40K focused sub that is overall friendly and extremely helpful. There is a lot of different content on this sub and if you’re looking for inspiration or you’re simply bored then head over here. There is always some really nice 40K eye candy here. Because of the voting mechanism you can quickly find the best posts as well as “controversial” posts. These are posts that have been up and down voted a lot, due to their controversial content.

The rules for the Warhammer40K subreddit are fairly liberal and are listed in the right column, they generally revolved around being respectful and not bashing the Warhammer sub (more on this later). I have posted links to my blog on this sub, images and questions – all have been well received.

Warhammer

This subreddit is not solely for Warhammer Fantasy, its for all Warhammer, so you will see 40K and Fantasy here. The rules for this sub are more strict than they are for the Warhammer40K sub. The rules are listed on the right hand column on the main sub page, there are also another set of rules that you must read if you’re going to post and take part in this subreddit.

These two Warhammer based subs are run by different moderators and both subs (I think) cater to a different audience. For example on the Warhammer sub you cannot just post links to your own blog, its considered spam. You must participate first, they have a strict 1:9 ratio for self promotion links versus general participation. These two different approaches have put these communities at logger heads in the past – therefore they both have this “no bashing the other subreddit” rule. Its politics, ignore it.

Terrain Building

Does what it says on the tin. Lots of terrain posts here and great for inspiration when you get stuck on a terrain piece and you need to know how to made plastic look like wood. I have posted here too just fine, they have rules but they are not strict so get stuck in! I have posted here a couple of times without incident and had some great feedback, as well some handy tips. This subreddit is much smaller than the Warhammer subs.

Mini Painting

I have only posted here once or twice, its been a good experience though. It covers all types of minis so there is  varied selection of content which can be really handy for inspiration. Again this subreddit is much smaller than the Warhammer subs.

Do’s

  • Do engage and interact, when you post and you get comments make sure you respond. Don’t post and run. Thank those who comment for commenting and give additional information for those who ask for it.
  • Do comment and vote on posts other than your own. Don’t just use Reddit for your own gains. Engage with other people’s posts.
  • Do share content from others, not just your own content. If you see something of value then share it on Reddit, like you would on Facebook or Twitter. Spread the love.
  • Do read the rules for a subreddit before posting a new link or content. Some subreddits have very specific rules and stepping out of line once can see you banned and then an uphill struggle to get reinstated.
  • Do take criticism like a good sport. If you ask for C&C (comment and critique) and you get it, take it. I did this once, I asked for C&C and then explained why the person commenting was wrong. But I was wrong, I asked for C&C so how could I possibly “correct” someone who comments and offers me that C&C. Bad Cadian.

Do Nots

  • Don’t spam Reddit with links to your own content. You’re likely to have them deleted and then be banned.
  • Don’t be disrespectful or rude. Treat others as you wish to be treated. Offer constructive criticism, rather than just plain criticism. It’s all subjective and disagreements will happen.
  • Don’t be too hopeful. This is still the internet after all, if you post something and get nothing back then don’t give up or take it personally. Although this is unlikely to happen as all these subs are very active.

Twitter Comparison

Compared to Twitter Reddit is similar, its an open platform where anyone can post anything. Reddit doesn’t have followers so your initial exposure on Reddit is the same as anyone else’s. Writing/creating great content for Reddit is the key to success in terms of traffic and feedback as you’re relying on up votes to get further exposure past your initial post – which will enter at around the 10th position on the subreddit you post on.

Engagement is much lower on Reddit on the whole. If you I get 30 clicks from Twitter I could well get 3 or 4 comments on my blog, 3 or 4 replies on Twitter and a few Retweets and Favourites too. This is pretty good engagement, 10% comment, 10% reply and perhaps 5% retweet.

Compare this to Reddit; if I get 1,000 hits from Reddit I will probably get less than 2 comments on my blog, but around 5 comments on Reddit itself. It won’t be shared on Facebook or Twitter. The only “sharing” that occurs is on Reddit via up votes that further the article’s reach on Reddit. Reddit isn’t as friendly as Twitter either, people can be blunt and unfriendly. The smiley is under used on Reddit :-)

Summary

Reddit is a great platform but its worth thinking about what you want out of it. Its also worth thinking about what not to post. If you post everything on there you will most likely get slated as everything you write on your blog won’t appeal to Reddit’s audience. Be selective.

That is all for now, next time Blog Networks!

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